Keep
People Coming Back
How do you keep people coming back to your
site?
A Web Site Without Traffic Is
Pointless.
Remember – most people use the Internet to
get FREE information. Content really is king so it follows
that you need to refresh your site at regular intervals or
as topics arise in the news.
People need a reason to return to your site but if they find
nothing new, they may not give you a second chance.
Why not diarise website changes once a fortnight? Or even
once a month? If your
site comes with an easy to use content management system,
you can make simple text and image changes yourself.
You can get ideas for new content from trade publications,
the internet, local media and, of course, good old fashioned
creativity.
Special offers make great new content too and give you a
reason to contact your ‘opt-in subscribers’.
But never, never, never let your website get
out of date. There is nothing worse than having 'Special
Offers' still available that relate to last year! |