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Keep It Simple
And Don't Have A Site That
Doesn't sell!!
Some designers are
excellent at designing websites.
But the majority get their websites
wrong.
Their mistake is that they think the web is primarily
visual. Actually, they think everything is visual and words
are a waste of space.
But they could not be more wrong!
So, always
'Keep It Simple'
First of all, search engines can't read pictures;
so they read words.
Second, when was the last time a salesman used
pictures to sell you something? Without talking!
And that’s what a website is – your 24/7 ‘talking’ salesman.
Many of the most profitable websites are not particularly
pretty –
just like some great salespeople – but they’re structured,
designed and written to:
Which is great news because it means you
don’t have to spend a fortune on animation and graphics.
Most visitors to your website will want to
know:
They'll want to learn all about that within
two to three minutes, no more, and if they like what
they see, they'll bookmark your site for future reference.
So, stick to good sales principles, and treat
your visitors like intelligent human beings.
If you want an effective, search engine
friendly website, then make sure you avoid some of the
most
common mistakes in website design:
1. Intros designed in Flash, the animation
technology for websites
2. Revolving globes, flashing stars, bevelled line
separators and animated mail boxes
3. Pop-up or Pop-under boxes
4. Autoplay music. If your customer wants to listen to
music, he'll put on the radio.
5. Free hit counters saying "you’re the 27th visitor" – so
what!!
6. Garish colour schemes- which detract from your message
7. Busy backgrounds - which detract from your message
Make sure you don't fall
into the same trap!
So, to sum up, focus on your core content,
easy navigation, interactivity and promoting your site to
your target audience.
"Content, Content, Content"
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